Fun is dead, they say. Champagne sales are down because people don’t want to celebrate. No one looks up from their phones. And the loneliness epidemic is in full swing. Problems only one brand could truly solve - a brand that’s only mission is: Bringing more fun to more people.

We took this cultural tension & revolutionized the cruise line by crafting a new evergreen global platform: Carnival is Calling. Launching the first fully integrated 360° degree campaign dubbed ‘Find Your Fun Again.’ Brought to life with comedic legend Nick Offerman.

CARNIVAL IS CALLING

CLIENT
Carnival Cruise Line

AGENCY
TBWA